Publikationsdetails
Kollmann, Tobias/Häsel, Matthias (2006): Cross-channel cooperation: a collaborative approach of integrating online and offline business models. In: Feltz, F./Otjacques, B./Oberweis, A./Poussing, N. (Eds.), AIM 2006 - Information Systems and Collaboration: State of the Art and Perspectives. Best Papers of the 11th International Conference of the Association Information and Management (AIM), Luxembourg June 8-9, 2006. GI-Edition Lecture Notes in Informatics P-92, pp. 69-82, Köln: Gesellschaft für Informatik.
Abstract
Due to the increasing use of e-business technologies, the corresponding Net Economy has evolved into an established trade level. It is characterized by numerous entrepreneurial ventures equipped with innovative online business models. Technological advance and changes in customer behaviour implicate that the physical and the electronic trade level are increasingly used complementarily. In order to be successful on both trade levels, traditional firms and Internet-based ventures inevitably need to approach each other. In this paper, we argue that collaborative concepts represent a promising way of meeting the resulting requirements. Cross-channel cooperation enables firms to integrate online and offline business models without extending themselves beyond their own means or competencies. Building upon market- and resource-based considerations, we argue why and how cross-channel cooperation contributes to competitive advantage and propose a classification of the resulting forms of collaboration.
Bezugsmöglichkeit
Der Konferenzband kann bei der Gesellschaft für Informatik bestellt werden.
Weitere Veröffentlichungen im Themenbereich
Kollmann, Tobias/Häsel, Matthias (2008): Cross-channel cooperation: a collaborative approach of integrating online and offline business models of e-entrepreneurs and traditional SMEs. In: International Journal of Entrepreneurship and Small Business 6(2), pp. 212-229.
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Kollmann, Tobias/Häsel, Matthias (2006): Cross-Channel Cooperation: The Bundling of Online and Offline Business Models. Wiesbaden: Deutscher Universitätsverlag.
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