Publikationsdetails
Kollmann, Tobias/Häsel, Matthias (2009): Cross-Channel Cooperation. In: Pagani, M. (Ed.), Encyclopedia of Multimedia Technology and Networking, 2nd Edition, pp. 299-304, Hershey, PA: Information Science Reference.
Introduction
The rapid growth of Internet technologies induced a structural change in both social and economic spheres. Digital channels have become an integral part of daily life and their influence on the transfer of information has become ubiquitous. An entirely new business dimension which may be referred to as the Net Economy has emerged. Internet-based e-ventures that are operating at this electronic trade level are based on innovative and promising online business models (Kollmann, 2006). But also traditional enterprises that are operating at the physical trade level (Real Economy) increasingly utilize digital channels to improve their business processes and to reach new customer segments. [...]
Bezugsmöglichkeit
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Weitere Veröffentlichungen im Themenbereich
Kollmann, Tobias/Häsel, Matthias (2008): Cross-channel cooperation: a collaborative approach of integrating online and offline business models of e-entrepreneurs and traditional SMEs. In: International Journal of Entrepreneurship and Small Business 6(2), pp. 212-229.
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Kollmann, Tobias/Häsel, Matthias (2006): Cross-channel cooperation: a collaborative approach of integrating online and offline business models. In: Feltz, F./Otjacques, B./Oberweis, A./Poussing, N. (Eds.), AIM 2006 - Information Systems and Collaboration: State of the Art and Perspectives. Best Papers of the 11th International Conference of the Association Information and Management (AIM), Luxembourg June 8-9, 2006. GI-Edition Lecture Notes in Informatics P-92, pp. 69-82, Köln: Gesellschaft für Informatik.
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Kollmann, Tobias/Häsel, Matthias (2006): Cross-Channel Cooperation: The Bundling of Online and Offline Business Models. Wiesbaden: Deutscher Universitätsverlag.
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